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The Importance of Intangible Value

Following on from my discussion of the differences between the “narrow rationality” of Finance and the “broad rationality” of Marketing, the video below explores the compelling evidence that business...

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Brand Strategy & Post Merger Returns (Video)

If intangible value represents a significant proportion of the value of a company, then it would be wise for the post-merger integration process to focus explicitly on how to preserve and grow the...

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Value Proposition (video)

As regular readers of this blog know, I like to view the world through the lens of the exchange of value.  I believe that the basis for stable relationships is the ability of each party to offer the...

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Social Media & the CEO’s Agenda

Social media continues to be a hot topic in marketing circles.  Rightly so, because we are living through a social Copernican revolution in which we are realizing that companies are not the centre of...

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Brand Value – Interbrand 2012

Interbrand’s 2012 list of the world’s most valuable brands has just been published. First let us bid farewell to the departed from the 2011 – history suggests that once gone, ne’er to return.  So fare...

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Brand Valuation 2012

The last three weeks have seen the publication of the 2102 lists of the world’s 100 most valuable brands by Interbrand and Eurobrand.  So I have taken the time to review each, and to conduct a...

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Brand Value by Industry Sector

Wouldn’t it be useful for marketers to have a credible “rule of thumb” across different industries for the percentage of enterprise value represented by brand? That was the subject of the latest piece...

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Value Proposition in Asset Management

I am in the middle of a fascinating assignment to establish the basis for a compelling value proposition in asset management.  Fascinating because you would think that “performance” was all that...

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Value Creation & Value Capture in Asset Management

I have just put the final touches to the summary report on the interview program that T2 commissioned this summer into key trends in asset management.  We used Impact Consulting from the Rotman School...

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Rethinking the 4Ps of Marketing

I am delighted to report that the January edition of HBR will include a piece on how the 4Ps of marketing need to be adapted for the B2B context. Co-authored with Rich Ettenson and Eduardo Conrado, the...

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2012 Year End Review

Over the past 3 1/2 years, I have posted 250 times on the topic of marketing finance, and have made a relatively crude distinction between the “create value” and “measure value” dimensions of the...

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Rethinking the 4Ps

The January 2013 edition of Harvard Business Review carries a short piece that I co-authored with Rich Ettenson of Thunderbird and Eduardo Conrado of Motorola Solutions on how the 4Ps framework can be...

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Marketing Metrics & Decision Making

I was a guest speaker at Dawn Lesh’s MBA class at NYU Stern last night on the topic of brand measurement and valuation. It was probably the best group of students that I have shared this material with....

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Brand Valuation 2013

I have just completed one of my periodic reviews of the latest brand valuation league tables from Millward Brown (published last week) and Brand Finance (published in early March). Here are the basic...

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Brand Valuation 2013 Part 2

I have spent a little more time looking at the brand valuation league tables provided by Brand Finance, Interbrand, and Millward Brown for the past two years. My question was “even if we disregard the...

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Managing & Measuring Brands in a Digital World

I attended the “Measuring & Managing Brands in a Digital World” conference put on by the Center for Measurable Marketing at NYU’s Stern School of Business today. It felt like a “new world” agenda...

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The Big Questions for Marketing

Attendance at any marketing conference always provokes conflicting emotions for me: A sense of wonder at the creativity that marketers demonstrate in finding ways to improve the lives of their target...

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Value of Brand – Columbia

  I was the guest lecturer this week at Tasha Space’s elective course “The Value of Brand: Making the Business Case” (part of the Masters in Strategic Communications program at Columbia University). It...

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Marketing Finance Reloaded

“Marketing Finance” is a large and multi-faceted topic.  It encompasses all the ways in which marketing impacts the overall value of business and therefore acts as a broad heading under which a number...

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Marketing Finance – 2013

I have now completed my third major piece of social media research into the topic of marketing finance. Conducted with the help of Salesforce marketing cloud services, we looked at 10 months of data...

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